Strategy

There’s no set way for determining how to go about creating passionate connections for brands, products, or services no matter where a campaign might live – social, digital, integrated etc. But I’ve found that a great place to start is by immersing myself in the business, target market, and category to fully understand the landscape, opportunities, and threats. From there, the insights and perspectives gained inform how to move forward with the client to generate passion, drive behaviours, and create a positive outcome. The process of forming a solid strategy might include workshops, the proverbial factory tour, market research, or even just a meeting over coffee (virtual or real, they both taste great!) – whatever it takes to form a clear and concise path to achieve the desired goals. A well-researched and constructed strategy should also give stakeholders confidence and excitement about the creative work to come. Explore some of my strategy work below.