The last 10% of a project is as important as the beginning. While this seems obvious, as it’s the part the public actually engages with, so often it is where things can become difficult, and the project and messaging ends up being compromised. I’ve seen this too many times and it’s why I constantly keep myself up to date with the latest techniques, tools, and contractors/operators. I regularly talk shop with friends that are experts in their fields, from directors and editors to web developers and sound engineers – when your mates are all into the same stuff as you are, it’s fun to talk shop and discuss new ways of executing great ideas. Not only does this help with the conception of any project, it also means when I sell an idea to a client, I am confident I (or the team I’m working with) can pull it off.
STRATEGYADVERTISINGDESIGNSEE ALL WORK